Guest Post: Facebook Game Development
When we think of Facebook, it’s so easy to contextualise the social media juggernaut as just one of the many social media platforms available. Though we sometimes forget that Facebook has designed a entire gaming platform and economy around its Facebook platform. The gaming phenomena on Facebook gained steam with a small company called Zygna, which has now grown into a multi-million dollar company. The games used an internal currency that players trade with real money or Facebook credits, which can be transferred into various other in-game currencies available on other Facebook Games.
You can purchase Facebook credits with your credit card, or you can even buy a prepaid card from large retailers and service stations. They are a popular and social way for people to play games using Facebook and interact with other players. Players build cities, farms, and restaurants, draw pictures, compete against each other even gamble.
Significant opportunities exist for organisations to build strong relationships with their customers using social gaming as a tactic and forming strategic approaches to reach their audience. The in-game currencies also provide a turn over for the game, so it can essentially for itself and provide another income stream, if the game is popular and enough users enjoy playing.
Developing a Facebook game is a big undertaking, so you should seek advice in if this is the right approach for your business. Make sure you have a clear directive and sound business model for you Facebook game; it should operate just like a business within your business.
These games can take months to develop and conceptualise, so make sure you do the research and find out what engages your audiences most. Figure out what they want from a Facebook game, and cater that desire.
If you need some further advice on developing your Facebook Games, have a chat with the social media specialists at White Echo.
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