To Top

Xbox Celebrates Zombie Week…

A Zombie Week promotion sounds fantastic on paper but surely someone in the marketing team must have thought that this would work better across the board. Right now at you can now get World War Z: The Movie free when you purchase Dead Rising 3. Whilst this in isolation is a pretty good deal, when taken in the context the of the rest of the promotions seems a bit of a waste of effort. Less than two weeks ago, the online price for Dead Rising 3 was £44.99 so couple that with a £6.99 movie, the offer is not quite so enticing.

Right after delays

A few days ago, news broke that Plants Vs Zombies: Garden Warfare was going to be delayed a week, releasing now on February 25th. Why this promotion couldn’t have waited less than a month to tie in this release I have no idea. Seems a bit like a missed opportunity.

Xbox Live

Still on missed Plants Vs Zombies opportunities, last week Xbox spokesperson Major Nelson announced a price reduction on the original Plants Vs Zomvies on Xbox Live ( Again great news, but sadly, this offer finished two days before the Zombie Week promotion.

Other Offers

I’m not sure what the rest of the week will hold for Zombie week but at the moment the even the Walking Dead Series, with series 1 at £11, series 2 at £16 and series 3 at £22 (standard definition) are no cheaper than on iTunes (series 3 is actually £1 cheaper on iTunes)

This offer has come out of the blue and really feels thrown together as the movies are not cheap, the TV series actually work out more expensive and the timing is not synchronized with Xbox live or upcoming Xbox One titles. OK, so this is not a blog on marketing but suring someone in the office must have done some research before doing this???

Enhanced by Zemanta

More in Games Industry

  • Terminator: Resistance

    Are you prepared for the much-anticipated release of Reef Entertainment’s newest intense and action-packed creation: Terminator Resistance? Fans of ‘The Terminator’...

    Ian GarstangDecember 1, 2019
  • Apple Arcade One Month In – A Success

      Last month, Apple launched its new premium gaming subscription service Apple Arcade, that lets users download and enjoy included games...

    Ian GarstangNovember 13, 2019
  • Game Streaming Has Arrived – xCloud Vs Stadia

    November 2019 will go down in history as the birth of Cloud Gaming. For years, we have talked about cloud gaming...

    Ian GarstangNovember 13, 2019
  • The Universal GameDev Challenge by Unity

    The Universal GameDev Challenge is a competition that includes five iconic worlds from Universal Studios. From the classic Back to the...

    Ian GarstangApril 1, 2018
  • The Power of Unity | Liz Mercuri Interview

    I was extremely lucky to catch up with the amazing Liz Mercuri from Unity a recent gaming event called Game Anglia....

    Ian GarstangJanuary 4, 2018