To Top

Google Rumored To Buy Twitch for Over $1 Billlion

Variety have reported that Google’s YouTube has been in talks to acquire the Twitch video game streaming platform for over $1 billion although everyone is keeping it to themselves. A tweet from Twitch’s PR Director said “Twitch doesn’t comment on rumors.” Also, Google are yet to release an official statement, however the report claims that the deal should be announced soon.

The report also discusses how Google is preparing for U.S. regulators to challenge the acquisition under competition laws as YouTube is already the most popular platform for internet videos. In February, Twitch ranked fourth in peak internet traffic in the U.S. with 1.8% ahead of Facebook, Value, Hulu and a number of other sites. As Google came in second (behind Netflix) with 22% the Justice Department might see the acquisition as anticompetitive in the online video market.

Personally, I would be against this, as Twitch is really finding its feet and carving out it’s own identity. Being merged with Google will just amalgamate it into the giant blob that is the search giant. I’m sure lots of cool features would come from the merger and even some cross platform integration but we need alternate video channel options in order to keep the companies on their toes and striving for a better service.

What are your thoughts on a Google acquiring Twitch? For, Against or It’s Complicated?


Enhanced by Zemanta

More in Games Industry

  • Why the Idea of Putting Ads in Video Games Is Big News

    The concept of ads in video games is something that strongly divides opinion among gamers. While there are currently several types...

    Ian GarstangJuly 8, 2021
  • The O2 Comes to Fortnite Creative

    O2, working with Epic Games and Island Records has today announced that London’s The O2 is now available to explore in...

    Ian GarstangJune 21, 2021
  • Is Videogame Journalism Fair and Balanced?

    According to the Society of Professional Journalists, public enlightenment is a pillar of any democracy. Thus, journalists must seek out facts...

    Ian GarstangMarch 9, 2021
  • Iconic Voices in Gaming

    Characters in video games have had their ups and downs. Like any medium, there are characters that can fail to connect...

    Ian GarstangMarch 4, 2021
  • The Mighty Xbox Series X and S

    It’s been three years since the last Xbox (One X) came out, and finally, amidst all the pandemic, like a forerunner...

    Ian GarstangNovember 25, 2020